Hi, I'm Rain,
Senior Product Designer specializing in AI and multimodal interaction.
I lead 0-to-1 work from strategy to execution - currently partnering with ByteDance, Ford, GM, and AI startups to design next-gen experiences. Previously Product Manager at NIO, where I architected cabin interactions for premium EVs.
01 Work
OS Design | Automotive UX | Design System
Kiwi EV In-Car OS Redesign
- Led the end-to-end redesign of Kiwi EV's LingOS 2.0. Reduced average task completion time (-32%), and increased user satisfaction (+37%).
- Built the entire design system from the ground up.
Research | Strategy | 0-to-1 Product
ET9: Next Generation
- Led the HMI strategy and interaction architecture for NIO’s flagship ET9.
- Defined the "Skyline Screen" system—now the fleet-wide standard for the NT3 platform- achieving 100% comprehension of autonomous status cues and ensuring a sell-out launch of the $110k flagship.
02 Strategy
Design is a collaborative act of strategy. I turn business goals into actionable product roadmaps by in-depth communicating with stakeholders.
Here are examples of how I lead strategic initiatives and design thinking workshops to solve complex problems and define product vision.
Bytedance | AI-First Design Process
Developed and led workshops that created a new, collaborative process for product teams to explore and integrate emerging AI capabilities.
Waylens | Startup Strategy & Go-to-Market
Acted as a strategic consultant to define the startup's value proposition and core features, resulting in a successful VC funding round.
SAIC | Design Principles & System Definition
Authored the foundational guidebook for SAIC's triple-screen infotainment systems, establishing the core design principles to ensure brand and interaction consistency across their entire high-end product line.
Chanel | Internal System Audit & Platform Transfer
Diagnosed a complex legacy system and created the migration strategy to a modern, Figma-based workflow, enhancing team efficiency.
NIO Rearview Mirror | Data-Informed Executive Decision
Led a cross-functional analysis that empowered the CEO with a clear "Decision Board" to make a confident, data-backed "no-go" decision.
03 Social Impact
Empathy is my internal driving force in design, enabling me to truly hear, understand, and respond to what people need. It has driven my work on projects supporting sexual assault survivors, patients, emergency department workers, and stroke patients.
Mobile App | Mental Health
iMPOWER:
A platform intervenes in the post-assault experience to protect and empower sexual assault survivors
IoT Platform | B2B System
FaceCare:
A workforce management platform that transforms how non-clinical staff deliver exceptional patient care
Gamification Design | Healthcare
Castro Capital branding
04 About Me
I am a designer, hands-on builder and relentless learner who believes the best work happens when you're slightly in over your head.
Over 6 years, I've led AI-driven product design across automotive, smart home, and consumer domains. I've also designed for people at critical moments. I approach every challenge the same way: understand deeply, build boldly, iterate relentlessly.
Education
Royal College of Art
M.A. Design Product
2017-2019
Zhejiang University
B.A. Product Design
2013-2017
Company
Zaiye Design
Strategic design consultancy for global industry leaders and startups
NIO
Global leader in premium smart EV
Location
SF Bay Area, US (current)
Shanghai, CN
London, UK
My inspiration - Nimbus
My 3-year-old White Swiss Shepherd, Nimbus, has shaped my life and work in unexpected ways. Because of her, I've become an entrepreneur, content creator, photographer, dog trainer and volunteer at animal shelters—each role teaching me skills that make me a better designer.
Boopique BOOPIQUE Website →
Because of Nimbus, I co-founded and launched Boopique, a pet boutique. I shaped the brand and visual direction, designed the end-to-end experience and built an AI content system that cut content production time by 80%.
Hi, I'm Rain,
Senior Product Designer specializing in AI and multimodal interaction.
I lead 0-to-1 work from strategy to execution - currently partnering with ByteDance, Ford, GM, and AI startups to design next-gen experiences. Previously Product Manager at NIO, where I architected cabin interactions for premium EVs.
01 Work
OS Design | Automotive UX | Design System
Kiwi EV In-Car OS Redesign
- Led the end-to-end redesign of Kiwi EV's LingOS 2.0. Reduced average task completion time (-32%), and increased user satisfaction (+37%).
- Built the entire design system from the ground up.
Research | Strategy | 0-to-1 Product
ET9: Next Generation
- Led the HMI strategy and interaction architecture for NIO’s flagship ET9.
- Defined the "Skyline Screen" system—now the fleet-wide standard for the NT3 platform- achieving 100% comprehension of autonomous status cues and ensuring a sell-out launch of the $110k flagship.
02 Strategy
Design is a collaborative act of strategy. I turn business goals into actionable product roadmaps by in-depth communicating with stakeholders.
Here are examples of how I lead strategic initiatives and design thinking workshops to solve complex problems and define product vision.
Bytedance | AI-First Design Process
Developed and led workshops that created a new, collaborative process for product teams to explore and integrate emerging AI capabilities.
Waylens | Startup Strategy & Go-to-Market
Acted as a strategic consultant to define the startup's value proposition and core features, resulting in a successful VC funding round.
SAIC | Design Principles & System Definition
Authored the foundational guidebook for SAIC's triple-screen infotainment systems, establishing the core design principles to ensure brand and interaction consistency across their entire high-end product line.
Chanel | Internal System Audit & Platform Transfer
Diagnosed a complex legacy system and created the migration strategy to a modern, Figma-based workflow, enhancing team efficiency.
NIO Rearview Mirror | Data-Informed Executive Decision
Led a cross-functional analysis that empowered the CEO with a clear "Decision Board" to make a confident, data-backed "no-go" decision.
03 Social
Impact
Empathy is my internal driving force in design, enabling me to truly hear, understand, and respond to what people need. It has driven my work on projects supporting sexual assault survivors, patients, emergency department workers, and stroke patients.
Mobile App | Mental Health
iMPOWER:
A platform intervenes in the post-assault experience to protect and empower sexual assault survivors
IoT Platform | B2B System
FaceCare:
A workforce management platform that transforms how non-clinical staff deliver exceptional patient care
Gamification Design | Healthcare
Handrehab
04 About Me
I am a designer, hands-on builder and relentless learner who believes the best work happens when you're slightly in over your head.
Over 6 years, I've led AI-driven product design across automotive, smart home, and consumer domains. I've also designed for people at critical moments. I approach every challenge the same way: understand deeply, build boldly, iterate relentlessly.
Education
Royal College of Art
M.A. Design Product
2017-2019
Zhejiang University
B.A. Product Design
2013-2017
Company
Zaiye Design
Strategic design consultancy for global industry leaders and startups
NIO
Global leader in premium smart EV
Location
SF Bay Area, US (current)
Shanghai, CN
London, UK
My inspiration - Nimbus
My 3-year-old White Swiss Shepherd, Nimbus, has shaped my life and work in unexpected ways. Because of her, I've become an entrepreneur, content creator, photographer, dog trainer and volunteer at animal shelters—each role teaching me skills that make me a better designer.
Boopique BOOPIQUE Website →
Because of Nimbus, I co-founded and launched Boopique, a pet boutique. I shaped the brand and visual direction, designed the end-to-end experience and built an AI content system that cut content production time by 80%.
Hi, I'm Rain,
Senior Product Designer specializing in AI and multimodal interaction.
I lead 0-to-1 work from strategy to execution - currently partnering with ByteDance, Ford, GM, and AI startups to design next-gen experiences. Previously Product Manager at NIO, where I architected cabin interactions for premium EVs.
01 Work
OS Design | Automotive UX | Design System
Kiwi EV In-Car OS Redesign
- Led the end-to-end redesign of Kiwi EV's LingOS 2.0. Reduced average task completion time (-32%), and increased user satisfaction (+37%).
- Built the entire design system from the ground up.
Research | Strategy | 0-to-1 Product
ET9: Next Generation
- Led the HMI strategy and interaction architecture for NIO’s flagship ET9.
- Defined the "Skyline Screen" system—now the fleet-wide standard for the NT3 platform- achieving 100% comprehension of autonomous status cues and ensuring a sell-out launch of the $110k flagship.
02 Strategy
Design is a collaborative act of strategy. I turn business goals into actionable product roadmaps by in-depth communicating with stakeholders.
Here are examples of how I lead strategic initiatives and design thinking workshops to solve complex problems and define product vision.
Bytedance | AI-First Design Process
Developed and led workshops that created a new, collaborative process for product teams to explore and integrate emerging AI capabilities.
Waylens | Startup Strategy & Go-to-Market
Acted as a strategic consultant to define the startup's value proposition and core features, resulting in a successful VC funding round.
SAIC | Design Principles & System Definition
Authored the foundational guidebook for SAIC's triple-screen infotainment systems, establishing the core design principles to ensure brand and interaction consistency across their entire high-end product line.
Chanel | Internal System Audit & Platform Transfer
Diagnosed a complex legacy system and created the migration strategy to a modern, Figma-based workflow, enhancing team efficiency.
NIO Rearview Mirror | Data-Informed Executive Decision
Led a cross-functional analysis that empowered the CEO with a clear "Decision Board" to make a confident, data-backed "no-go" decision.
03 Social Impact
Empathy is my internal driving force in design, enabling me to truly hear, understand, and respond to what people need. It has driven my work on projects supporting sexual assault survivors, patients, emergency department workers, and stroke patients.
Mobile App | Mental Health
iMPOWER:
A platform intervenes in the post-assault experience to protect and empower sexual assault survivors
IoT Platform | B2B System
FaceCare:
A workforce management platform that transforms how non-clinical staff deliver exceptional patient care
Gamification Design | Healthcare
HandRehab:
An immersive gamification rehab experiences to enhance patient engagement
04 About Me
I am a designer, hands-on builder and relentless learner who believes the best work happens when you're slightly in over your head.
Over 6 years, I've led AI-driven product design across automotive, smart home, and consumer domains. I've also designed for people at critical moments. I approach every challenge the same way: understand deeply, build boldly, iterate relentlessly.
Education
Royal College of Art
M.A. Design Product
2017-2019
Zhejiang University
B.A. Product Design
2013-2017
Company
Zaiye Design
Strategic design consultancy for global industry leaders and startups
NIO
Global leader in premium smart EV
Location
SF Bay Area, US (current)
Shanghai, CN
London, UK
My inspiration - Nimbus
My 3-year-old White Swiss Shepherd, Nimbus, has shaped my life and work in unexpected ways. Because of her, I've become an entrepreneur, content creator, photographer, dog trainer and volunteer at animal shelters—each role teaching me skills that make me a better designer.
Because of Nimbus, I co-founded and launched Boopique, a pet boutique. I shaped the brand and visual direction, designed the end-to-end experience and built an AI content system that cut content production time by 80%.
Boopique BOOPIQUE Website →